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Restaurants & HORECA: Fewer No-Shows, More Filled Tables with AI (WhatsApp + Pre-Order)
Quick Brief
Restaurants lose 2--4 tables per night to no-shows and friction. This workflow uses WhatsApp + light AI to confirm, pre-seat from a waitlist, and pre-prep in the kitchen, so seats stay warm and AOV rises. Start small, instrument KPIs, keep what works, then scale.
Why this matters now
- Margins are tight; staffing is volatile. One missed four-top can erase a shift's profit.
- No-shows are rising (friction in confirmations, last-minute cancels).
- Guests expect messaging-first: instant confirmation, transparent wait times, fast choices.
- Managers need clarity: what to prep, when to staff, which promos convert.
Goal: Keep seats filled, smooth peaks, and lift AOV, without adding headcount.
The AI playbook (5 building blocks)
1) No-show prediction + auto-waitlist
Signals: booking history, day/time, party size, lead time, seasonality/weather, prior behavior (late cancels/no-shows).
Automation: flag at-risk reservations → trigger WhatsApp confirmation (one-tap confirm / modify / cancel). If no reply, use a controlled overbook margin or pre-seat from the waitlist.
Outcome: higher table utilization with controlled risk.
Risk controls (recommended):
- Cap overbook at X% during prime hours (e.g., 5--8%).
- Pause overbook if forecast error exceeds Y% (e.g., rainy-day "show-up" uncertainty).
- Escalate to staff check if model confidence < 0.55.
One-tap confirmation prompt (universal):
"Hi {firstName}, your table at {Venue} is set for {time} (party {size}).
Reply 1 to confirm, 2 to change time, 0 to cancel (no fee if >2h)."
2) WhatsApp ordering & upsell (with optional pre-order)
Before arrival: offer pre-order for best-sellers or limited specials.
While waiting: send a 1-minute mini-menu; collect choices so the kitchen can pre-prep.
Upsell rules: if basket < threshold, suggest one side/dessert; pair a drink when a main is selected.
Micro-flow:
Join waitlist → receive ETA + mini menu → choose items → ticket hits kitchen → faster table turn → AOV increases.
3) Smart staff scheduling (demand ↔ skills)
Forecast covers in 15-minute slots using historical data + live bookings.
Roster tweaks: e.g., add a runner 19:00--21:00; shift a bartender to patio.
Skill coverage: ensure barista / grill / runner capacity at predicted peaks.
4) Reviews & auto-replies (FR/AR/EN or your local mix)
Detect sentiment, reply in the guest's language, and escalate low scores with a manager draft (apology + voucher suggestion).
Auto-publish thanks for 4--5★ reviews using owner-approved templates.
5) Practical compliance (global-ready)
- Local-first by default: keep reservation/order data on systems you control; use cloud only for heavier tasks.
- Maintain a model register (model, purpose, data sources).
- Provide clear opt-in / opt-out for messaging (support "STOP" or local equivalent).
- Keep a simple audit log for waitlist/overbook decisions and consent status.
How it fits together (non-technical view)
Reservations/POS ↔ AI Orchestrator (no-show model + rules)
WhatsApp Business API ↔ confirmations, pre-orders, waitlist
Kitchen/Bar Display ↔ early prep tickets
Manager Dashboard ↔ live KPIs (fill, AOV, seat-to-serve, CSAT)
Start modular: launch messaging + waitlist first; add prediction once baseline data is clean.
KPIs that actually move (30--60 days)
- No-show rate: −20% to −40% (confirmations + waitlist)
- Prime-hour table fill: +8% to +15%
- AOV: +5% to +12% (pre-order + upsell)
- Seat-to-serve: −4--7 minutes (kitchen head start)
- CSAT (post-meal): +0.3--0.6 (5-point scale)
Ranges are typical after baseline cleanup; your mileage varies by venue size, channel mix, and compliance with messaging windows.
Instrumentation (quick formulas)
- No-show rate = No-shows ÷ (Confirmed + Walk-ins) per service
- Prime-hour table fill = Seated covers in prime window ÷ Capacity in same window
- AOV = Total food + beverage revenue ÷ Number of checks
- Seat-to-serve = First item served time − Seating time
- CSAT = Average post-meal rating (5-point scale)
Prerequisites (before Week 1)
- WhatsApp Business account with approved templates (your languages).
- Reservation export (CSV) or basic POS sync.
- Simple kitchen/bar ticket view or display.
- Staff contact list for escalation and overrides.
21-day rollout (works for single venues or groups)
Week 1 --- Connect & prepare
- Import reservations (CSV or POS sync).
- Activate WhatsApp templates (FR/AR/EN or local mix).
- Define at-risk threshold (e.g., model score ≥ 0.45 to start).
- Enable a digital waitlist (QR at the door + website link).
- Pick 5 menu items for pre-order (best-sellers).
Acceptance criteria:
- ≥90% template approvals; data import with <2% rejects.
Week 2 --- Launch & tune
- Start confirmations (T-24h, T-4h, T-90m).
- Pilot pre-order on best-sellers; route tickets to kitchen/bar displays.
- Add gentle upsell: dessert at T+25m or drink pairing once a main is chosen.
Acceptance criteria:
- ≥70% confirmation reply rate; ≤5% failed sends.
Week 3 --- Measure & scale
- Review KPIs vs. baseline; lock in the wins.
- Expand pre-order to a full menu section; refine roster by 15-minute peaks.
- Switch from rules-only to hybrid model + rules if data quality is good.
Acceptance criteria:
- No-shows ↓ ≥15% vs. baseline; AOV ↑ ≥3%.
Copy-paste templates
Reservation confirmation
"Hello {firstName}, your table at {Venue} is booked for {day} {time} (x{size}).
Reply 1 to confirm, 2 to reschedule, 0 to cancel (no fee >2h). See you soon!"
Waitlist invite (when fully booked)
"Thanks, {firstName}! Estimated wait {ETA}.
Want to pre-order and save ~5 minutes? Reply MENU."
Positive review (auto-thank you)
"Thanks for your ⭐⭐⭐⭐⭐!
Next visit, enjoy today's dessert on us, mention GUEST THANKS to your server."
Service recovery (manager draft)
"We're sorry about {issue}. We'll make it right: {voucher/gesture}.
Could you DM us so we can arrange your next visit? Management"
Implementation checklist (printable)
- Import reservations (CSV/POS).
- Enable WhatsApp Business + multilingual templates.
- Set at-risk threshold and message timings (T-24h / T-4h / T-90m).
- Turn on waitlist + QR at entrance and on the website.
- Select 5 items for pre-order; connect kitchen/bar display.
- Log decisions and message events (simple audit).
- Track weekly KPIs: fill, AOV, seat-to-serve, no-show, CSAT.
- Review opt-out ("STOP") handling and consent storage.
FAQ
Q1. Is this only for big chains?
No. It works for single venues using a simple booking sheet + WhatsApp. Integrations can come later.
Q2. Will confirmations annoy guests?
Not if messages are brief, well-timed, and offer easy reschedule/cancel.
Q3. What about privacy and regulations?
Use local-first storage, collect only what you need, provide clear opt-out, and keep an audit log. This aligns with major frameworks (e.g., GDPR-style principles).
Q4. Do we need POS integration on day one?
Nice to have, not mandatory. Start with CSV exports; move to real-time sync later.
Call to action
Ready to turn no-shows into revenue?
We'll set up confirmations, waitlist, and pre-ordering with multilingual templates, dashboards, and a before/after report.
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